Executive Conversation: Daniel Perl on the resurrection of the non-prime market

Dan Perl, CEO of Citadel Servicing Corp., talks about the opportunities presented by non-prime loans in our latest Executive Conversation. “Non-prime offers a viable alternative to penetrate a market that has been insufficiently mined for the past 10 years. Additionally, it is a loan product that has not become a commodity so there is room to gain market recognition in addition to the profit motive.”