In this installment of Marketer Intel, we talk with Keosha Burns, head of public relations at Chase Home Lending, on the challenges of reaching new buyer groups, specifically Millennials. Keosha built her career in Washington, D.C., joining the industry at the Financial Services Roundtable, then working for nearly five years as the senior manager of media and external relations at Fannie Mae. In her current role at Chase, she leads PR strategy and has an extra passion for first-time homebuyers.
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