[Pulse] Zillow just became the mortgage and real estate industry’s biggest frenemy

You can ignore or hate this all you want, but don’t pretend lending and real estate isn’t being disrupted like every other industry before it. And Zillow’s determined to show everyone how it’s done. Every disruptor follows the frenemy model where they both support and compete with industries they’re disrupting. But those who engage will reap the rewards. So my advice? Ignore Zillow at your own risk.