Capturing consumer attention means constantly moving the goal posts, which is why we’ve invited Rick Webster, chief revenue officer at MonitorBase, to speak at our engage.marketing event. His panel, Emerging Advertising Trends, will look at how well different channels and approaches are performing and what the agencies who monitor, measure and market to consumers 24/7 think is going to succeed in the next 12 to 18 months.

Only 41 percent of the U.S. population now lives in a county where a median-income household can afford to buy a home at the median list price.

Interactive demos and app-building exercises at NAR’s inaugural tech conference brought a distinctive element missing from many real estate events.

Like most consumers, Baby Boomers are increasingly turning to the web to do their shopping, and apparently, shopping for a mortgage – or reverse mortgage – is no different. A recent survey by Ellie Mae revealed that nearly a quarter of Boomers reached out to a lender online, signaling to lenders like Finance of America Reverse that online resources are a smart investment.

In today’s climate, closing a reverse mortgage every now and then – or even hitting the industry average of one every other month – isn’t going to cut it. To tackle the problem, Fairway Independent Mortgage plans to focus its efforts on a handful of top HECM producers, working closely with each of them in a push to elevate the industry’s volume standard.