A guide to grassroots reverse mortgage marketing

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It’s a tough climate in the reverse mortgage space right now, and there are not many out there who are able to throw down big money on marketing. That’s why learning grassroots marketing skills to promote your services locally is more important than ever. Jim McMinn, lead sales trainer at Finance of America Reverse, offered his tips at NRMLA’s annual meeting on how to make grassroots marketing work for you.