Equifax has launched a lead generation tool for mortgage lenders that it says will help users predict the likelihood that a lead will turn into a sale within the next two to six months. The product, called the Mortgage Lead Generation Models, uses data on a prospect’s credit, wealth and assets, property and demographics to help lenders better target their marketing.
https://karincomeaux.com/wp-content/uploads/2020/12/SiteLogo-2019-9-24-7-47-34.png 0 0 HousingWire https://karincomeaux.com/wp-content/uploads/2020/12/SiteLogo-2019-9-24-7-47-34.png HousingWire2018-11-28 22:28:002018-11-28 22:28:00Equifax launches lead generation tool for mortgage lenders
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