Marketer Intel: Jim Anderson at Stearns Lending on margin compression, M&A and what’s next

We recruited 10 marketing leaders from some of the top lenders in the industry to serve on the advisory board for our summit and now we’re interviewing each one to find out more about their perspective on the industry and what they see coming in the future. First up is Jim Stearns, CMO at Stearns Lending, who tells us the biggest challenge facing mortgage marketers.