Zillow pilots app for self-guided house tours

Zillow is testing a mobile app that enables users to tour a house for sale without the need for agent or an appointment. The app puts the control in the hands of the consumer, and it’s part of Zillow’s continued effort to make headway in the iBuying space. Tour it Now provides users directions to the property, unlocks the doors when they arrive, and allows them the opportunity to tour the house on their own time.